There’s something beautiful about things that are slightly broken: a film that flickers, a song that skips a beat, a story with a missing page. It’s an aesthetic that London interactive agency Hi-ReS! incorporates in unexpected ways in their digital campaigns for Sony, Warner Bros., MTV, and Bacardi, to name a few — not to mention websites for artists such as Beck, Goldfrapp, and Massive Attack.

Hi-ReS! builds its intriguingly imperfect, immersive experiences with the help of Mac applications such as Adobe Creative Suite, Final Cut Studio, Logic, and Autodesk Maya. “The Mac puts everything in one place,” says Hi-ReS! Creative Director Florian Schmitt. “Especially with the new MacBook Pro, for the first time we have the power to do anything anywhere. Be it After Effects, Maya, or Logic, it all runs — sometimes all at the same time.”

From a clue-filled website for the television series Lost to Dolce & Gabbana’s current online collection, the agency’s exquisitely flawed worlds invite endless exploration. “Obviously there are times when it’s all about things functioning,” says Schmitt. “But when things don’t work, sometimes they seem the most alive.”

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